Also known as split testing, A/B testing is a tool that everywhere marketer uses to determine the success of their campaign. This is done by running two different versions of a campaign and seeing which version performs better. One way to do this is to show type A to one set o...

Email marketing is a cost-effective tool that actually boosts results, and drives engagement and conversions. Benefits of email marketing High ROI – Email marketing involves a very low cost to set up but yields high results. Since the bottom line is all that matters in the wor...

Marketers use drip marketing to ensure that they stay on top of consumers’ minds all the time. This is done by maintaining contact with both previous and current customers through phone calls, emails, and texts and letting them know or even reminding them of their products, se...

Search Engine Optimization for content is a known fact and if you don’t use it, you are planning your marketing strategy wrong. However, SEO for images is slightly less known and is recommended to be part of every marketing strategy. Optimizing images includes creating and pub...

Content writers, it is our duty to fact-check every piece of information before publishing it out into the world. With so much misinformation spread via multiple platforms, it often becomes disconcerting and confusing – no one knows which is the correct information. Why is fac...

You are running an important campaign on Facebook, and you can’t depend on getting engagement or reaching your campaign goals the organic way. What else can you do? The answer is simple. You can pay to have your posts show up on followers’ and non-followers’ timelines as spons...

Google ad extensions are just snippets you can add to your campaign to give them the boost they need to reach your marketing goals. There are numerous extensions available by Google, and each extension offers very different solutions. It is essential to know more about extensi...

So, you want to start a blog but are confused about where to start? You’ve come to the right place. Today, it has never been easier to start a blog. All you need to do is set up an account with WordPress, and you can start sharing your thoughts in just a few minutes. However,...

Choosing the best time to post on Instagram can be a bit tricky because every brand has a unique audience with different social media behaviours. Reels are more effective than posts. With the majority of the social media population now flocking to reels, it is critical to nail...

Today, along with salespeople, content marketers also play an important role in boosting sales for an organization. Content marketing is the way to go if you want to boost sustainable traffic without spending too much. While content these days is primarily used to generate lea...

You have launched your podcast! This is excellent news! You see your followers’ numbers increasing, increased engagement, things are exciting, and fills you with hope. But slowly, your follower numbers are plateauing, engagement dips, and you are scrambling to find out how to...

Web Crawlers, aka web spiders, are digital bots that crawl across the internet, searching and indexing pages for website search. You must have often wondered how Google finds what you are searching for. Web crawlers are the answer. Web crawlers are operated by search engines w...

Social media is a very powerful marketing tool, and every marketer hopes to leverage the power of social media to stand out and increase their followers and engagement across all platforms. However, social media can also be unforgiving, and if you continue making the same mist...

LinkedIn is one of the best social media platforms to build brand awareness and develop a relationship with your customers – old, new, prospective. LinkedIn is not just for professionals and job seekers. This social platform can expose your brand to your numerous connections t...

2022 is upon us in just a little while, and it’s very likely that the field of digital marketing is going to see some changes – the good, bad, and ugly all in the same year. Two digital marketing trends that you are likely to see in 2022 include: A Boom in Voice Search – The p...

2022 is upon us in just a little while, and it’s very likely that the field of digital marketing is going to see some changes – the good, bad, and ugly all in the same year. Two digital marketing trends that you are likely to see in 2022 include: A Boom in Voice Search – The p...

For you personally, holidays might be the time of year to slow down and stay with family. However, professionally, you can up your business game and get your profit share of the November-to-December nationwide shopping spree. This can be done through an effective holiday digit...

A business’ social media presence has always been important, but in the pandemic, it has grown to matter more than ever when it comes to increasing business publicity, leads, and making more sales. This is especially true when it comes to your social media platforms like Faceb...

While you can build a basic website on WordPress for free, you can make it much more functional, effective, and better-performing. You can do that through plugins, but you need to choose them wisely. Here are two essential search engine optimization (SEO) plugins for your webs...

As an educational institution, one of your main priorities is to increase student enrolment. More than 85% of the younger generation use the Internet as their source of information and new skill development. In such a scenario, you should leverage your power and establish your...

If you are marketing your products or services to businesses, the process is very different from marketing to regular consumers. Business-to-business (B2B) marketing targets businesses that sell their products to other businesses - the needs, challenges, of individuals who are...

Until recently, your business may have been relying on traditional marketing methods to get the word out to people. You may have put up a billboard in the city, or taken your products to trade shows to interact with crowds. However, since the COVID-19 pandemic, businesses have...

If you are marketing your products or services to businesses, the process is very different from marketing to regular consumers. Business-to-business (B2B) marketing targets businesses that sell their products to other businesses - the needs, challenges, of individuals who are...

As a business, your focus is on generating leads and sales for your products and services, regardless of the industry you are in. The best way for you to get started is investing in digital marketing. More and more industries have been making the shift to digital marketing, an...

Positioning is where your brand sits in the hearts and minds of your customers. It defines what makes your brand unique, and what distinct benefits it provides to them. If you’re going to use positioning as a digital marketing strategy, then you have to plan a positioning stra...

Looking to run a campaign, or set up a YouTube channel – but lack the time, expertise, or resources? Working with a digital marketing agency in Chennai might just be the answer. It’s one sure-fire way to work with a team of experts to achieve goals in a fixed period of time. I...

The world and its trends are constantly changing, and if you have a brand, you have to make sure you roll with the trends to stay fresh for your customers. Business owners often overlook rebranding, but it’s a sure-fire way to stay at the top of your industry. Here are three r...

If you’re just beginning with a startup, your focus might be on how to get the first group of customers through your doors. You may think of relying on traditional forms of marketing such as print ads and mailers. You might think your product or service are the only thing that...