Choosing the best time to post on Instagram can be a bit tricky because every brand has a unique audience with different social media behaviours. Reels are more effective than posts. With the majority of the social media population now flocking to reels, it is critical to nail the post timings to get maximum engagement, likes, and shares.
While the timings may differ, one common rule is posting when your followers are online.
This is important because the Instagram algorithm prioritizes posts according to recency. This means that newer posts will fare higher in newsfeeds than older posts.
When trying to figure out when the best time to post is, consider your followers’ location, social media behaviour, age range, and gender. With these parametres, you will find it easier to determine the best time to post.
Data shows that the best time to post is between 9 AM and 12 PM from Monday to Thursday.
However, you can conduct your own research to find out when is the best time for you to post reels.
Some things you can do are
- Review your best-performing posts and find out when the engagement is maximum
- Check when your target audience is most active
- Conduct competitor research and find out when they are posting
- Always ensure that you post in your target audience’s time zone
If you’re looking to create a fresh brand, rebrand, or generate leads and sales for your business, contact this branding and digital marketing company in Chennai at https://thebumblebee.in or ahead@thebumblebee.in