You have launched your podcast! This is excellent news! You see your followers’ numbers increasing, increased engagement, things are exciting, and fills you with hope. But slowly, your follower numbers are plateauing, engagement dips, and you are scrambling to find out how to expand your audience.
This is where you move from launching your podcast to running it. Running your podcast means marketing it and learning how to make it grow.
Here are a few easy tips to help you increase your followers and retain them!
- Content is King
Yes, this is a tired phrase, but it is still valid. If you don’t have a good content strategy, you might as well close shop. Invest time in planning episodes that are actually helpful, have relevant information, and are not salesy. People don’t want infomercials. They want genuine insights that will add real value to their lives.
- Set aside 10-15 minutes every day to engage with your audience
This may sound tedious, but how will you know what to give your audience when you don’t find out what they want? This can be responding to comments on Instagram, or you can have an ‘Ask Me Anything’ Instagram story campaign where you can find out what your audience wants.
- Network with other podcasters
Unlike other communities, the podcast community is a friendly one. You can get in touch with them on various social media platforms and share advice, ask for tips and even share podcasts you like with your audience. This way, you will also increase goodwill and create a support network.
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