LinkedIn is one of the best social media platforms to build brand awareness and develop a relationship with your customers – old, new, prospective.
LinkedIn is not just for professionals and job seekers. This social platform can expose your brand to your numerous connections that you can use to build relationships with other people and businesses to boost your brand.
Unlike platforms like Instagram and Facebook, you cannot blatantly promote or advertise your brand and products/services. So you need a different approach with a specific strategy to catch your target audiences’ attention.
Here are two life hacks to elevate your presence on LinkedIn.
- Post actionable content – Share quality actionable content a few times a day. With a clear message and direct CTA, you can tell your audience what you want them to do. Use different types of posts available on LinkedIn – Image, Video, Polls, etc. You can even write an article with a catchy headline and image. Be sure to avoid posting old content.
- Use the matched audience feature – You can use this new feature by Microsoft to show your content in front of a select and profitable audience. You can also use this tool for retargeting visitors who are already part of your sales funnel.
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