For you personally, holidays might be the time of year to slow down and stay with family. However, professionally, you can up your business game and get your profit share of the November-to-December nationwide shopping spree. This can be done through an effective holiday digital marketing campaign. Here are two tips to make it work.
1. Start early – How early should you start? Start planning your campaign in September. That way, you can capture more key days, such as Thanksgiving, Christmas, Black Friday, Cyber Monday, and New Year’s – with a greater chance of success. When you start early, you can organize the bandwidth to keep the campaign going for a longer time as well.
2. Make a holiday hashtag – Several different types of holiday hashtags tend to perform well on social media platforms. Make multiple hashtags for each post. This tactic can double your holiday social media engagement, giving you better profits throughout the season. Come up with at least ten hashtags to start with, on your special days.
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