While you can build a basic website on WordPress for free, you can make it much more functional, effective, and better-performing. You can do that through plugins, but you need to choose them wisely. Here are two essential search engine optimization (SEO) plugins for your website:

1. Yoast SEO – Yoast is comprehensive, beginner-friendly, and offers plenty of SEO features such as page optimization (where you can manage meta descriptions, URLs, page titles, and configuration of the Google Search Console (harness its powerful SEO data by copy-pasting the HTML code). Use your Robots.txt to tell the search engine which pages they can and cannot crawl, and get an automatic XML sitemap whenever you publish new content.
2. Redirection – Redirection is free plug-in from the plugin repository of WordPress. It helps you manage your page redirects (forced direction from a dead URL to a new one), which means your visitors do not get a 404 error message. It is easy to use, regularly updated, and secure. You also get information on how people were able to access the error page.
2. Redirection – Redirection is free plug-in from the plugin repository of WordPress. It helps you manage your page redirects (forced direction from a dead URL to a new one), which means your visitors do not get a 404 error message. It is easy to use, regularly updated, and secure. You also get information on how people were able to access the error page.
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