Search Engine Optimization for content is a known fact and if you don’t use it, you are planning your marketing strategy wrong. However, SEO for images is slightly less known and is recommended to be part of every marketing strategy.
Optimizing images includes creating and publishing high-quality images in the best format to increase engagement between the users and the content. This process involves being accurate when you label the images with metadata so the SEO crawlers can accurately read and understand the page.
- Optimize the file names – The file names should be readable by humans and computer robots. For that, make sure that the target keywords appear in the file name.
- Make the images mobile-friendly – When crawlers are going through your site, they also take into account how compatible the images are with the mobile view. While some templates automatically resize the images according to the viewing device, you can also specifically resize the image depending on the width of the device.
- Include SEO-friendly captions – Captions are the words that appear directly below the image. Captions have an indirect impact on SEO since they play a key role in improving user experience by providing accurate and relevant information regarding the images.
- Don’t forget about alt tags – Without alt tags, search engines cannot accurately index your image content. Alt tags also help visually impaired users find pages with ease.