Today, along with salespeople, content marketers also play an important role in boosting sales for an organization.
Content marketing is the way to go if you want to boost sustainable traffic without spending too much.
While content these days is primarily used to generate leads, boost engagement, and create and increase brand awareness, there is a different strategy required to leverage content for sales.
Here is a list of hack content marketers use to help drive sales for their businesses.
- Create a customer journey map
- Focus on and invest in blogs that convert
- Design an email sales funnel
- Teach webinars and make sales
- Leverage influencer marketing for your products
- Have a sound email marketing plan
- Take advantage of social media posts and blogs to get in touch and interact with your target audience
- Stay up-to-date with the latest trends in sales and your industry
- Create different buyer personas so you will get a clear idea of who your audience is
- Use sponsored ads on social media
- Ensure you constantly measure efforts and track conversions
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