A business’ social media presence has always been important, but in the pandemic, it has grown to matter more than ever when it comes to increasing business publicity, leads, and making more sales. This is especially true when it comes to your social media platforms like Facebook, Instagram, and LinkedIn.
However, if you are going to use your social media platforms well, you need to know the difference between social media management and social media marketing.
Social Media Management – It involves having an account on any social media platforms, creating content, and engaging with followers and visitors. It focuses more on business credibility. With social media management, people can build their follower base. Social media management is a first step for social media marketing.
Social Media Marketing – It involves the use of your business’ social media accounts with the intent to grow your business. Social media marketing focuses more on promotion and lead generation strategies and can be conducted through strategies such as campaigns, contests, and giveaways.
If you’re looking to create a fresh brand, rebrand, or generate leads and sales for your institute, contact this branding and digital marketing company in Chennai at ahead@thebumblebee.in or +919976161611.