Positioning is where your brand sits in the hearts and minds of your customers. It defines what makes your brand unique, and what distinct benefits it provides to them. If you’re going to use positioning as a digital marketing strategy, then you have to plan a positioning strategy that will differentiate you from your competitors.
- Positioning based on product characteristics: This will associate your brand with a particular feature beneficial to customers. For example, when it comes to luxury cars, Volvo positions itself based on safety, and Tesla positions itself for risk and adventure.
- Positioning based on price: Positioning your product or service based on price is called competitive pricing, and you might choose to price yourself as the lowest-value product on the market, or at a premium for customers. For example, supermarket chains such as Lidl often sell their own in-house products at a cheaper price than the other brands they stock, to enable people to choose the products over their competitors’. On the other hand, luxury brands such as Swarovski have developed a reputation for premiums.
If you’re looking to create a fresh brand, rebrand, or generate leads and sales for your business, contact this branding and digital marketing company in Chennai at ahead@thebumblebee.in , website : https://thebumblebee.in/