Google ad extensions are just snippets you can add to your campaign to give them the boost they need to reach your marketing goals. There are numerous extensions available by Google, and each extension offers very different solutions.
It is essential to know more about extensions and add the ones that add real value to your ad campaigns. Here are some of the best extensions that will help make your ad campaigns more effective.
- Sitelink extension – This is an often-used extension that allows you to add short information, like a snippet, in the ad. This will help the viewers know more about the product/service and increase the chances of clicking the link or CTA to the key pages.
- Price Extension – This extension essentially gives the price of the product/service, linking it to the corresponding URL and then providing the features and required information. This is an opportunity for brands to provide competitive pricing and show how much customers can save by going with their band.
- Call extension – This great feature shows your business’s phone number on the top of the ad, right next to the URL. This will appear as a phone number that viewers can look at and feed into their phone on the desktop. On mobile phones, these numbers are clickable.
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