Email marketing is a cost-effective tool that actually boosts results, and drives engagement and conversions.
High ROI – Email marketing involves a very low cost to set up but yields high results. Since the bottom line is all that matters in the world of business, a lot of organizations keep this in their marketing strategy.
No locality constraints – Email marketing can reach a global audience with just the click of a button.
Easy to measure – With email marketing, you can easily see where you are going wrong, the parts that work, and the overall performance of the email. Almost all the email software will allow you to track open, click-through, and conversion rates.
Easy to use – Anyone can use emails for marketing. It is inexpensive and accessible to everyone.
However, it is very easy to get it wrong. So, here are some best practices you can use for your email marketing.
• Send welcome emails
• Don’t buy email lists but build it
• Don’t cram your email with different fonts
• Always include your brand logo
• Hyperlink your email to your landing page
• Write catchy subject lines
• Always plan and make a schedule for your emails
• Keep the language, colours, and branding consistent
• Standardize dimensions
• Avoid spam at all costs.