Marketers use drip marketing to ensure that they stay on top of consumers’ minds all the time. This is done by maintaining contact with both previous and current customers through phone calls, emails, and texts and letting them know or even reminding them of their products, services, and solutions.
Drip marketing is done through
- Emails – When a customer fills out an online form in exchange for some content, the information is entered into an autoresponder that will send automated emails to the person till they unsubscribe from the list.
- Social Media – Social media accounts are constantly and consistently updated with texts, photos, and videos to build the audience’s excitement and get them to act on the CTA.
- Direct Mail – This comes in the form of software and digital printing and technological advancements have made it more automated, personalized, and easier to manage.
Benefits
- Boosts engagement and loyalty
- Promote relevant content
- Generates leads
- Creates and increases brand awareness
- Reconnect with old and unengaged contacts
- push abandoned carts