What are Search Terms and How Can They Help You in Improving Your SEO? Search terms are a string of words or phrases that a user types into the search engine to look up what they want. They are also called search queries. These can either be single words like “keyword” or a co...

Whether you are a newbie in the blogging world or veteran who is writing blog posts for decades now, everyone knows that driving long-term organic traffic on your blog post is not an easy job. If you do not include the right set of keywords in your blog post, which serves your...

SEO (Search Engine Optimisation) is the practice of building the quality and quantity of traffic on your website. It is the process of optimising the web pages to organically achieve higher search rankings. Do you ever wonder what makes a search engine go around? It is fascina...

Whenever you build a website, chances are that you will have to rework some pages. This could be due to various reasons, such as improving search engine optimization (SEO), refining technical SEO, repurposing content, and so on. What do you do if a website visitor wants to acc...

Semantic SEO? Is it a new branch of SEO? Do we have to consider one more aspect of SEO before optimising the websites? These questions are natural if you are not aware of Semantic SEO. It is an important on-page SEO technique, which is hard to ignore. Although Semantic SEO as...

The point to note, however, is that no two SEO strategies are the same and that different types of companies need different types of SEO strategies. Ask yourself—as a large company, what strategy would you use? This is where enterprise SEO comes in. If you are just starting ou...

What is the URL structure? URL structure is the anatomy of how a particular URL looks like. Usually, it either starts with “http or https.” URL is an abbreviation for “Uniform Resource Locator” and is used to identify the address of particular documents or other resources on t...

What is Googlebot? It’s interesting to think of Googlebots as virtual spiders crawling about the vast internet. The reality is much less exciting since it is simply a powerful computer program constantly trawling the entirety of the web and finding relevant information for Goo...

What is Google Hummingbird? Google has regularly added updated extensions to its search algorithm, the most notable of them being Penguin and Panda. The Hummingbird update is different from them in the sense that it is not an add-on but a new algorithm. With the addition of al...

What is Image Optimization Image optimization is the process of ensuring that the images that are integrated on a website does not slow down the page speed, should have appropriate tags, optimal file size, and type. This helps in providing the correct context of an image to th...

The point to note, however, is that no two SEO strategies are the same and that different types of companies need different types of SEO strategies. Ask yourself—as a large company, what strategy would you use? This is where enterprise SEO comes in. If you are just starting ou...

What is Display Advertising? Display advertising is the graphical form of advertising on the internet through the use of text, flash, video, images, and audio. It may appear on the website, on apps, on the social media page, or any other third-party URL. There is no constraint...

What is White Hat SEO? White Hat SEO is a marketing and SEO practice in which the strategies used are in line with the rules, regulations and terms of use of the search engine in question. The tools and techniques used to improve a website’s ranking follow the algorithm of the...

What is Website Structure? Website structure or website architecture refers to how your website is designed or how various pages on your website are connected for excellent user experience. This is important not just from the user’s perspective but also for search engine optim...

A sitemap is basically a detailed blueprint of what exactly your website would look like. Sitemaps serve the purpose of informing the search engines to crawl, index, and discover content on your website. Sitemaps provide valuable information about the pages and content on your...

What are backlinks? Also known as inbound links, backlinks are hyperlinks from one website leading to a different site that contain additional information for the reader. If your page has been “backlinked” that means that another website considers your site to have valuable in...

A Customised Plan For Uncommon Enterprise SEO Services Challenges The fundamentals of SEO don’t vary much. Still, when an enterprise is large or manages extensive data on their website, it requires a strategic approach to create an online presence organically. The services by...

What are LSI Keywords? LSI keywords are search terms that are related to your primary keyword and are crucial in helping search engine bots understand page intent. LSI keywords are related to the content semantically. Let’s look at an example. Assume you are writing material t...

What is the URL? URL is an abbreviation for “Uniform Resource Locator” and is used to identify the address of particular documents or other resources on the internet. URLs consist of multiple parts that include “a protocol and a domain name.” It tells a browser about how and f...

While most SEO experts know that robots.txt and Meta Robots tag are used to control the access of search engine bots to a website, most of them also do not know to use them efficiently. Both work differently, and it’s crucial to find the balance between which one to use and wh...

What is Redirect? Simply put, a redirect is a coding technique in which browsers automatically send users to a defined URL if they try to visit a page that is not operational or is undergoing some work. Let us take an example—you are an eCommerce website selling sports shoes,...

Google’s PageRank algorithm was an SEO revolution, and there has been no looking back since then. That’s why today a Google search does more than simply provide you with a bunch of links to trawl through. It does its best to assist you in finding the closest possible answer to...

What Are Rich Snippets? Snippets are small pieces of content displayed to the user under the URL for their searches. Rich snippets add a small chunk of content to offer more valuable information to the user, providing a more holistic overview of what the user can expect by ope...

History of Google Can you imagine a world without search engines? Before the invention of Archie, a simple yet effective web-based search engine, by Alan Emtage in 1990, finding anything online was less than pleasant. This was a turning point for internet users as it was close...

What are Reciprocal Links? Reciprocal links in SEO are when two different web pages hyperlink on each other’s pages. It is considered an extremely popular method for link building. Reciprocal linking occurs when brands agree to exchange links with each other. This is either do...

SEO (Search Engine Optimisation) is the practice of building the quality and quantity of traffic on your website. It is the process of optimising the web pages to organically achieve higher search rankings. Do you ever wonder what makes a search engine go around? It is fascina...

It is simply online marketing where your brand is promoted using the internet and digital communication. It employs the internet and electronic devices to connect with your potential customers. Digital marketing simply refers to the use of the Internet and electronic devices t...

What is an XML Sitemap? A “Sitemap” or “XML Sitemap” is a file that contains a list of all the important pages of a website. The reason for having all of them stored in one file “XML Sitemap” is that it helps crawlers to find all the pages in one place, instead of discovering...

What is off-page SEO? Off-page SEO includes all the SEO activities and strategies that are taking place outside your website. Off-page SEO is often associated with just link-building, but it is more than that. Tactics like content marketing, engaging with the audience outside...

To help you avoid wasting hours of time, we have compiled a list of the 30 best SEO extensions for Chrome. Each pick offers multiple features that can fit your requirements. With a multitude of specialities such as keyword research, on-page SEO, technical SEO, rank checking, c...