Google’s PageRank algorithm was an SEO revolution, and there has been no looking back since then. That’s why today a Google search does more than simply provide you with a bunch of links to trawl through. It does its best to assist you in finding the closest possible answer to your query. Search engine algorithms are going to get smarter over the years, and SEO trends 2022 is one bandwagon you need to jump on right now. Back in the 1990s, there was one sure shot way to ensure that your website ranked well in search engine result pages (SERPs)—the repeated use of keywords throughout the meta tags and Web pages.
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Artificial Intelligence (AI) will Play a Key Role
If you’re into digital marketing, then you must have heard of RankBrain. It is a search engine algorithm that uses machine learning and artificial intelligence to help Google streamline results as per a particular user’s needs. Google is quite hush-hush about the inner workings of RankBrain, but SEO experts have surmised that a lot will depend on the user’s experience on a Web page. The click-through rate (CTR) and the amount of time spent on a website will likely be defining factors to rank well on SERPs.
This boils down to the quality of content you put out there on the Web. Anything that keeps a reader hooked will most likely draw the attention of RankBrain. AI is going to be one of the pivotal SEO trends for 2022. Make sure you keep that in mind as you set your digital marketing goals for the New Year.
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Long-form Content to Engage Readers
Over the last decade or so, there have been a number of brands prioritizing long-form content on their websites. We’re talking highly readable pieces of content that offer you the opportunity for respectable link-building, strategically located call to action (CTA) buttons, and overt, yet rational, utilization of keywords. This leads to proven spikes in social media sharing. A well-written long-form piece has a larger probability of being ranked higher by search engine pages. Most importantly, long-form content offers the reader the best value for their time online. This helps build trust, recall value and the chances of repeated visits.
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Mobile-friendliness – The Cornerstone of SEO
More than 1.3 billion internet users will access the Web via their smartphones by 2025, states a report by the World Advertising Research Center. App Annie, a data analytics firm, reported a whopping $101 billion spent by consumers worldwide via mobile apps in 2018.
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Follow EAT Principle
Expertise, Authoritativeness, and Trustworthiness, or the EAT principle, is Google’s way of refining its algorithm. While developing content, always keep the user demographic in mind. Their traits will tell you a lot about the kind of content they would be interested in consuming.
Conclusion
If you’d like to get ahead of the curve with regard to SEO trends 2022, you need to focus on content that is informative, uplifting, and honest. The algorithm is always changing but the one constant is top-quality content. Your SEO strategy should be built around cutting-edge digital content. Infidigit prides itself in cutting through the clutter. Our finger is always on the pulse of the Internet so that we can offer our clients the best of everything the virtual world has to offer.