What is White Hat SEO? White Hat SEO is a marketing and SEO practice in which the strategies used are in line with the rules, regulations and terms of use of the search engine in question. The tools and techniques used to improve a website’s ranking follow the algorithm of the...

What is Black Hat SEO? Black Hat SEO is a set of ill practices carried out in order to rank higher in Google search results. These techniques are called black hat as they are against the search engine guidelines laid out by Google. Some such commonly used SEO techniques includ...