Link building essentially links one website, with the potential to direct traffic, to another page or website. This method has become one of the more crucial techniques in SEO today. Businesses and service owners, aiming to increase traffic to their site, are the primary targe...

What is Black Hat SEO? Black Hat SEO is a set of ill practices carried out in order to rank higher in Google search results. These techniques are called black hat as they are against the search engine guidelines laid out by Google. Some such commonly used SEO techniques includ...

What is Googlebot? It’s interesting to think of Googlebots as virtual spiders crawling about the vast internet. The reality is much less exciting since it is simply a powerful computer program constantly trawling the entirety of the web and finding relevant information for Goo...

Semantic SEO? Is it a new branch of SEO? Do we have to consider one more aspect of SEO before optimising the websites? These questions are natural if you are not aware of Semantic SEO. It is an important on-page SEO technique, which is hard to ignore. Although Semantic SEO as...

What is Website Structure? Site structure or website architecture refers to how your website is designed or how various pages on your website are connected for excellent user experience. This is important not just from the user’s perspective but also for search engine optimiza...

What is Search Retargeting? Search Retargeting is a marketing strategy that analyses an individual’s online search history and user behavior to create personalized ads that get them to make a purchase or visit a company’s website. It is a kind of pay-per-click strategy where i...

Subdomain vs Subfolder There are two types of site structures that are widely used for websites, and the debate over which one is better has been long ongoing. We are talking about subdomain vs subfolders. How do they impact your SEO? How do they make your website more recogni...

For most of the websites, traffic contribution from the organic channel is the highest. Conversion rate from the organic channel is also the highest. This increases the dependency of business on Google. Just an improvement in Google ranking for a few keywords can increase the...

Narrowing down on the right SEO tools for your digital marketing needs can be confusing. So, here’s a list of the best tried-and-tested SEO tools for different purposes. They do not all need to be used as standalone tools. You can achieve the best results for your website by u...

What are local citations in SEO? In simple terms, local citations in SEO are references and information pertaining to a business. This would include basic details, such as information about the nature of business, the location, and contact details. The most important informati...

What is Blogger outreach? Blogger outreach is a marketing strategy in which brands approach one or more industry-famous bloggers or influencers to promote their products and services. Blogger outreach revolves around content marketing (like guest posts by industry leads) or pa...

Google Panda Algorithm Panda algorithm was one of the significant Google’s algorithm updates launched on February 23, 2011. The primary purpose of this algorithm was to penalize the websites with low-quality content, duplicate content, thin content, low-quality user-generated...

SEO competitor analysis is analysing the SEO strategies that your competitors are leveraging to rank higher in SERP. This would include deciphering their links, content, on-page SEO techniques, and other tactics. This helps to discover unique SEO optimisation opportunities tha...

Importance of Keyword for a blog post Use of keywords in the blog post is a key ingredient while defining SEO strategy. Understanding how to utilise keywords in your blog post and placing them correctly in your title, meta descriptions, and on-page copy gives you an immense ki...

Using the right Content creation tools has made things much easier for businesses and content creators alike. While there are a lot of stages in building solid content, using the right tools for content creation streamlines the process, and speeds the process up. They also hel...