What is White Hat SEO?
White Hat SEO is a marketing and SEO practice in which the strategies used are in line with the rules, regulations and terms of use of the search engine in question.
The tools and techniques used to improve a website’s ranking follow the algorithm of the search engine and are free from hidden tricks or loopholes. Popular search engines like Google consider White Hat SEO strategies as ethical and blacklist or penalize websites that use Black Hat SEO techniques.
White Hat vs Black Hat SEO
While White Hat SEO techniques comply with search engine guidelines, Black Hat SEO techniques try to find loopholes to trick them. The strategies that Black Hat SEO uses are mere shortcuts that only aim to rank the website higher on search engines. They neither provide any real value to the user nor do they boost the business.
White Hat SEO Techniques to Double Traffic
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Focus on improving user experience
The best way to provide top-notch service to the user is to revitalise the UX or web design. For those owners who do not have the time to design their website, hiring a professional web designer is advised.
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Invest time in proper keyword research
Using the right keywords, and that too ethically is one of the main tactics of white hat SEO techniques. You can make use of keyword research tools to check which keywords have a higher ranking in your business domain. If you want your website’s keyword research done by experts, choose a reputed SEO service that is followed by top-notch user feedback.
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Use keywords related to the content
One of the most important white hat SEO techniques in 2021 is to ensure that all the keywords you use are related to the content. Keyword stuffing is now easily detected by Google. Google’s machine-learning-based algorithm, RankBrain, can set up the context for the crawlers to identify organically used keywords.
Conclusion
Before building a website for promoting brands, it is essential to know and use white hat SEO methods. That is the only way to stay afloat in a saturated market when every company is striving to provide the best service to their customers. Companies should also employ technical SEO methods like checking broken links and increasing loading speed to get excellent reviews.