What is Redirect?
Simply put, a redirect is a coding technique in which browsers automatically send users to a defined URL if they try to visit a page that is not operational or is undergoing some work. Let us take an example—you are an eCommerce website selling sports shoes, and your visitor is trying to look up the “cricket shoes” page. However, the page for cricket shoes is currently undergoing some changes and is not functional. So, you create an alternative URL for that page, which is called a redirect. This page automatically opens when the visitor tries to click the “cricket shoes” page. The visitor will be able to access all the information from the original page on this redirected page.
How do Redirects Impact SEO?
Redirects usually require more time to load, as they do not reside on the main website architecture. This means slower page loading speeds, which can impact user experience and affect search engine result page (SERP) rankings. Hence, use redirects only when absolutely necessary. And even if you use redirects when not absolutely necessary, do make sure it is only for a short time. For instance, if you create a new version of a Web page on your site, use a redirect till it is created and then simply update the new URL instead of keeping the redirect.
Redirects are useful, but they load slower than original pages in most cases. Page loading speed is a major Search Engine Optimization ranking factor and can reduce your website’s SERP rankings in the long run.
Master Redirects for Your Website
It needs expertise in the domain to execute redirects without negatively impacting your SEO. Infidigit is a leading SEO company that can help you in implementing all types of redirects and driving results. With dedicated SEO experts at hand to assist you with the process all the way through, we ensure that your redirects are executed seamlessly without your rankings being affected negatively.
With Infidigit’s SEO services, you can set up and optimize all types of redirects and technical SEO elements of your website to achieve the best rankings on SERPs. Get in touch with us today to learn more.