What is off-page SEO?
Off-page SEO includes all the SEO activities and strategies that are taking place outside your website. Off-page SEO is often associated with just link-building, but it is more than that. Tactics like content marketing, engaging with the audience outside your website, listing in directories, etc are all part of this SEO strategy. These contribute to your website ranking and do not involve making any changes to your website.
Why off-page SEO is important?
Google considers multiple factors before ranking a particular page/website and off-page is one among them. It is difficult to rank only via content; this is where your off-page or link building plays an important role. It, in a way, tells Google what others think about your site, and that is why having backlinks from a quality, relevant websites becomes important.
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Do-Follow Links
A do-follow link is a default link type that allows Google bots or spiders to pass link juice or value to the link or webpage that is linked to. For e.g.: If a renowned fashion magazine, let’s say X, adds an article to their website and gives a do-follow link to relevant business, let’s say Y, it means that X is giving some of their own value to Y. This value helps Y achieve a better PageRank and rank better on SERP. The best way to use a do-follow link is to add a relevant keyword as the anchor text.
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No-Follow Links
A no-Follow link type means Google bots or spiders will not follow such links. They won’t pass any link-juice or value to the page where that is linked to. As no link juice is passed, no-follow links won’t have any influence on rankings.
In Conclusion
Off-Page SEO may seem easy when compared to on-page SEO or technical SEO, but there are many factors that are not under your control. Things like waiting for the verification of your accounts on various forums or sites, your posts, comments or submissions going unpublished due to them not meeting site requirements, etc. can mean that you must start over. However, if done right, off-page SEO can boost your search rankings substantially.