What is off-page SEO? Off-page SEO includes all the SEO activities and strategies that are taking place outside your website. Off-page SEO is often associated with just link-building, but it is more than that. Tactics like content marketing, engaging with the audience outside...

Link building essentially links one website, with the potential to direct traffic, to another page or website. This method has become one of the more crucial techniques in SEO today. Businesses and service owners, aiming to increase traffic to their site, are the primary targe...

What is Black Hat SEO? Black Hat SEO is a set of ill practices carried out in order to rank higher in Google search results. These techniques are called black hat as they are against the search engine guidelines laid out by Google. Some such commonly used SEO techniques includ...