Whether you are a newbie in the blogging world or veteran who is writing blog posts for decades now, everyone knows that driving long-term organic traffic on your blog post is not an easy job. If you do not include the right set of keywords in your blog post, which serves your target audience, then you are missing out on a significant opportunity.
Importance of Keyword for a blog post
Use of keywords in the blog post is a key ingredient while defining SEO strategy. Understanding how to utilise keywords in your blog post and placing them correctly in your title, meta descriptions, and on-page copy gives you an immense kick start as compared to your competitors.
How to search keywords for blogs
There are many free and paid tools available that can help you find the right keywords for your blog post.
The best free keyword research tools are as follows.
- Google Keyword Planner
- Uber Suggest
- Google Correlate
- Wordtracker Scout
Best paid Keyword research tools are as follows.
- Ahrefs
- SEMrush
- Keyword tool.io
- Semscoop
Don’t forget to look for search intent
Search intent has been the hottest topic nowadays post-Google announced the BERT algorithm update. Search intent primarily deals with finding the intent behind users’ search query whether the user is looking to buy stuff online or he/she is eager to know information related to that stuff.
Conclusion
Keywords are and will continue to be an essential Google ranking factor, but the strategy of how an individual can utilise it throughout the content will evolve. Earlier SEOs used to stuff keywords in the content, and Google used to rank them directly without any relevance. But nowadays, the practice has changed, user intent & content quality matter more than keyword stuffing. But, here also, the idea remains the same; your blog post needs to have that search query or semantic Keyword to hint google that your blog post contains keywords that satisfy user queries.