What are Reciprocal Links?
Reciprocal links in SEO are when two different web pages hyperlink on each other’s pages. It is considered an extremely popular method for link building.
Reciprocal linking occurs when brands agree to exchange links with each other. This is either done with related sites or different websites to provide quick access to web pages. While the premise of reciprocal linking is to boost SEO and site authority, it can lead to an increase in site traffic as well.
How to Use Reciprocal Link Building Approach to Help Your SEO
It is a fact that good content will always attract an audience. Delivering good, original content with relevant information should be the main priority of a website. Getting organic traffic on a webpage is ideally the best way to get a top spot on SERP, but this is not possible all the time.
If you need to use reciprocal linking, it has to be done to match your SEO campaign. Reciprocal link building only works if the links used on your webpage also have good content. A high-ranking page link with zero value does not work well. When content matches with the link, audiences will return to the page.
Are Reciprocal Links Good or Bad for SEO?
Whether reciprocal linking is good or bad depends on the analysis of the page itself.
Generally, you would want to grow your rankings and your site authority. You will want users to come to your page organically because of the content. Reciprocal linking does not guarantee this. Just because the user has clicked on the hyperlink, there’s no guarantee that they will stay there. It can be a misleading hyperlink and not what the user is looking for.
A few external links on your site can be a good thing. However, the idea is not to go overboard with it and focus on less risky strategies.
Conclusion
When done correctly, reciprocal linking is a good method to increase your website’s reach. If you are new to this concept, do not go overboard. Using a link-building service is the key. Link your website to relevant and trusted sites to build a brand and a consumer base.