SEO (Search Engine Optimisation) is the practice of building the quality and quantity of traffic on your website. It is the process of optimising the web pages to organically achieve higher search rankings. Do you ever wonder what makes a search engine go around? It is fascinating how some mechanisms can systematically browse the World Wide Web for web indexing or web crawling.
In the ever-increasing SEO trends, let’s have a closer look at the primary function of Crawling & Indexing in delivering the search results
Crawling
Crawling is the process performed by the search engines where it uses their web crawlers to perceive any new links, any new website or landing pages, any changes to current data, broken links, and many more. The web crawlers are also known as ‘spiders’, ‘bots’ or ‘spider’. When the bots visit the website, they follow the Internal links through which they can crawl other pages of the site as well. Hence, creating the sitemap is one of the significant reasons to make it easier for the Google Bot to crawl the website. The sitemap contains a vital list of URLs.
How can you know what Google has indexed?
Type “site:your domain” in the search box to check how many pages are indexed on the SERP. This would show all the pages Google has indexed including pages, posts, images and many more.
The best way to make the URLs being indexed is to submit the sitemap in the Google Search Console, where all the important pages are listed in the sitemap.
Website indexing plays an essential role while displaying all the vital pages on the SERP.
How does Google decide what to index?
When a user types the query, Google attempts to obtain the most relevant answer from its crawled pages in the database. Google indexes the content according to their defined algorithms. It usually indexes the fresh content on the website, which Google believes will improve the user experience. The better the quality of the content, quality of links on the website is, the better it is for SEO.