What are Search Terms and How Can They Help You in Improving Your SEO?
Search terms are a string of words or phrases that a user types into the search engine to look up what they want. They are also called search queries. These can either be single words like “keyword” or a combination of words like “SEO service providers”.Difference between Search Term and Keyword
While it may look like search terms and keywords are the same thing, there is a difference between them.
A search term can be anything that a user types on the search engine to find out what they are looking for. However, a keyword is something that a search engine has indexed. Search engines crawl webpages to find the purpose of those pages and index them based on the keywords identified in the pages.
When a user enters a search term, search engines break it down and understand it from the pool of their indexed keywords to present the best results to the user. In an ideal case, search terms and keywords can be a perfect match too.
How to find Search Terms?
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Google Search Results
You can look up the “related searches” section on SERPs with your search terms to find more. You can even take a look at the autocomplete suggestions below the search box while typing in your keywords.
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Google Trends
Google Trends is a very handy free tool, which can let you find all the related search terms and queries to your main search term. It also provides information like trending search terms, popular search queries, and much more.
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Google Keyword Planner
Google Keyword Planner is yet another free tool by Google that can help you find keywords related to your search terms. All you need to do is enter your search terms, and the tool will give you information about all the related keywords with their data like keyword competition, search volume, etc. displayed.