Importance of Keyword for a blog post
Use of keywords in the blog post is a key ingredient while defining SEO strategy. Understanding how to utilise keywords in your blog post and placing them correctly in your title, meta descriptions, and on-page copy gives you an immense kick start as compared to your competitors.
Let’s dive in to know some useful tips on how to use the best keywords in blog posts to rank high on search engines, which will help you drive massive traffic.
Keyword Research for blog posts
It is the most basic yet very crucial part of your blogging strategy. Finding the best Keyword for a blog will help you identify what kind of search query users are searching to find answers to their questions. This will help give an idea while writing a blog post.
Every search query is like a quest to Google, and the main job is to provide the most satisfying results to the user. As a blogger, it becomes essential to write the content which satisfies users’ needs and also includes the right set of keywords in a blog post
How to search keywords for blogs
There are many free and paid tools available that can help you find the right keywords for your blog post.
The best free keyword research tools are as follows.
- Google Keyword Planner
- Uber Suggest
- Google Correlate
- Wordtracker Scout
Don’t forget to look for search intent
Search intent has been the hottest topic nowadays post-Google announced the BERT algorithm update. Search intent primarily deals with finding the intent behind users’ search query whether the user is looking to buy stuff online or he/she is eager to know information related to that stuff.
There are four types of search intent that you should consider while finding keywords for a blog post
Informational
Here the searcher looks for an information
E.g., what are on page seo techniques
Navigational
The User knows where they want to go, and they search for a particular website using Google Search Engine
E.g., Infidigit seo services
Transactional
Here the searcher is looking to purchase something, and they are looking for a website to buy it from
E.g., Buy shoes
Investigative search
Here the user is searching for a particular product or a service and is not sure which is the right one. They look for the best options
E.g., Best seo agency in India.
Conclusion
Keywords are and will continue to be an essential Google ranking factor, but the strategy of how an individual can utilise it throughout the content will evolve. Earlier SEOs used to stuff keywords in the content, and Google used to rank them directly without any relevance. But nowadays, the practice has changed, user intent & content quality matter more than keyword stuffing. But, here also, the idea remains the same; your blog post needs to have that search query or semantic Keyword to hint google that your blog post contains keywords that satisfy user queries.