What is Blogger outreach?
Blogger outreach is a marketing strategy in which brands approach one or more industry-famous bloggers or influencers to promote their products and services. Blogger outreach revolves around content marketing (like guest posts by industry leads) or partnerships (like promoting services to large crowds via influencer posting).
Blogger outreach is a strategic method that helps build relationships with several industry influencers to achieve specific targets. It includes, but is not limited to content marketing and search engine optimisation (SEO).
Steps to Create Blogger Outreach
-
Define your goal
Having clear milestones before starting a blogger outreach campaign is vital. Create an outline of the outreach campaign you are going to start.
-
Define your criteria
Blogger outreach best works when you have laid down clear criteria to define your goals. It is best to build a roadmap that can help you decide which blogger is best for your brand.
-
Identify the right targets
After navigating your goals, it’s about time that you begin building blogger prospects. Start recognising which targets suit your brand.
-
Find your prospects email id
After understanding which bloggers best suit your brand, it’s time that you start hunting for their email addresses to pitch your content.
-
Create a target persona
Knowing your target bloggers is almost as important as understanding their demands. It is vital to create a persona of the target audience before pitching your services.
-
Create an attractive bait
With a vivid understanding of your prospective bloggers, it’s about time that you begin implementing your outreach program. Starting to think how your service or products can benefit your prospects is the first step towards better blogger outreach. It can include anything—wealth, fame or sometimes even less exposure. For example, if you want to build backlinks, it’s always a good idea to start searching for the broken one in the first place.
Bottom Line
Blogger outreach is important for every business, whether new or not. It can draw traffic and increase sales. If you haven’t yet introduced blogger outreach into your marketing campaign yet, then it is about time that you do, because it can reap unrivaled rewards for your brand.