Narrowing down on the right SEO tools for your digital marketing needs can be confusing. So, here’s a list of the best tried-and-tested SEO tools for different purposes. They do not all need to be used as standalone tools. You can achieve the best results for your website by using more than one of these and seeing what works for you.
Technical SEO Tools
Screaming Frog
Screaming Frog is a great SEO tool for analyzing your website’s performance and identifying technical tweaks that you can make to improve your search engine rankings.
It can be used to crawl websites to find redirects, meta refreshes, or duplicate page issues that generally are labour-intensive. Some of these take years to identify and by the time they are identified, the damage is already done. After Google released indexing as one of the metrics for ranking, many sites make the mistake of indexing everything, thinking that it‘ll help.
Google Search Console
Any website owner needs to have a Google search console. To understand why it’s an absolute must-have, it’s important to know that the website data being analyzed varies based on the SEO tool being used.
Google Analytics
Google analytics has a user-friendly interface that gives you information about who clicks the link to your website, how long they stay browsing it, and what they click or do not click on your website. You can use this information to cater to your visitors in a more personalized way.
Google Page Speed Insights
Google Page Speed Insights has a specific metric to assess your site. It gives you a score out of 100, in addition to insights on optimizing website performance
Google Mobile-Friendly Testing Tool
Google’s ranking criteria keeps changing to keep up with user preferences. One significant change has been to prioritize mobile sites over desktop ones. Suffice it to say that your website needs to be considered mobile-friendly to even have a shot at figuring in the top search results.
Pick The Right SEO Services
Every business needs to find the right combination of SEO tools to achieve the perfect results. If you are wondering how to find the right strategies for your business and the SEO tools to complement your website’s unique needs, Infidigit is a leading specialist in performance-driven SEO that can help you create better engagement for your business.