Email marketing remains one of the most effective channels for driving sales and building customer relationships. To leverage this powerful tool to its fullest potential, tracking and analyzing key success metrics is crucial. By understanding which metrics matter most, busines...

What is Search Retargeting? Search Retargeting is a marketing strategy that analyses an individual’s online search history and user behavior to create personalized ads that get them to make a purchase or visit a company’s website. It is a kind of pay-per-click strategy where i...