Growth marketing is a data-driven approach to marketing that emphasizes experimentation and constant optimization. The goal of growth marketing is to acquire and retain customers by driving sustainable, incremental growth. In order to achieve this, growth marketers focus on cr...

As anyone who's ever tried to promote their business on Twitter knows, it can be a tough nut to crack. With so much noise on the platform, it can be hard to get your tweets seen by potential customers, let alone get them to take action. That's why more and more businesses are...

Your engagement photos are a once-in-a-lifetime keepsake, so why not make them extra special with an engaging Instagram caption? Whether you want to go for something sweet and sentimental or funny and charming, we've got you covered with our list of engagement Instagram Captio...

TikTok is one of the hottest social media platforms out there, and for good reason! It's a great way to express yourself, share your creativity, and connect with other people who love the same things that you do. Oh, and did we mention that it's also super duper addictive? Onc...

Want to get the most views on your TikTok videos? Of course, you do! Who doesn't want their videos to be seen by as many people as possible? While there's no guarantee that posting at a certain time will give you a ton of views, there are certain times of day when TikTok users...

The clock is ticking–so what are the best times to post on TikTok? If you know anything about our incredible social media marketing and content team, you know we’re a WHIZ when it comes to TikTok. We’ve created and maintained TikTok accounts for some of the world’s largest bra...

Your account is ready, you’ve got money set aside, and you’re all pumped up and ready to get started in the world of TikTok Advertising, but you’re not sure where to start, right? No worries. We’ve got you covered with Tiktok Advertising. Step One: Create a TikTok Ads Account...

Tiktok is quite famous as a social media platform for Gen Z dance trends, lip syncs, and comedy skits. If you take a closer look at the app though, you’ll see how its power reaches way beyond teenagers. In addition to its Gen Z base, the app has a growing millennial demographi...

Imagine: a customer who checks out an item from the cart. This person had interacted with your brand before you knew them as a ‘new customer.’ The customer found your social media page after researching on the web. Maybe they also found a mention of your business from a blog p...

They say nothing lasts forever but when it comes to content, there is such a thing as evergreen. Just as the evergreen tree symbolizes perpetual life, evergreen content refers to content that transcends what’s trending or buzzing at the moment. This type of content lasts a lif...

It feels like every time I read an article about digital marketing, it always connects to the concept of ‘customer engagement.” I’m sure I’m not the only one. You’ve probably encountered this term many times too. This concept, although common, is quite tough to define. The goo...

Every day, we hear about a new viral video or content that spreads on social media at the speed of light. How did it happen? Was it a product of viral marketing, or was it simply luck that made it a big hit? While it’s true that some viral posts are due to luck, a lot of these...

Not running Instagram Story ads yet? You might be missing out on a great opportunity to boost your brand awareness and improve your sales! If there’s a perfect time to get into the IG story ads game, it’s now. Since most companies are still thinking about IG Story ads, you’re...

Which LinkedIn Ad Type is Best For You? When it comes to B2B marketing and sales, LinkedIn stands out as the most useful tool to ignite brand growth and boost your business. How can your business benefit from LinkedIn Ads? LinkedIn is not for everyone. But if you have already...

Have you noticed a decline in your organic reach on Facebook? If you have, then you’re not alone. In recent years, Facebook’s algorithm has favored ad posts over organic ones. Not to mention, your brand now has to compete with personal users posts such as friend updates, pet v...

We all know that the overall success of your brand depends on your content marketing strategy. We also understand that with a lot of social media posts, blogs, ads, or video content to think about, it’s pretty normal to run out of ideas. And to whom should you turn to? You tur...

What is one thing that (almost) every business wants more than anything? To sell! However, before you can do that, you’ll need traffic coming in and if you want to get traffic fast, you’ll have to do advertising. Now, just because you’re paying hundreds or even thousands of do...

Finding micro influencers on Instagram is easy when you have the right tools. Keep reading for an in-depth explanation of how to find and utilize micro influencers on Instagram! What Does it Mean to Find Micro Influencers on Instagram? With 22.2 times more “buying conversation...

Social media Impressions and reach may look the same but if you want to truly understand these engagement metrics, you need to know the difference. Read below to find out. Impressions Vs Reach Anyone who’s trying to grow their brand, (especially on social media) knows there ar...

One Word Instagram Captions Instagram is definitely one of the most popular platforms for many influencers and businesses. It’s actually our favorite because it’s super easy-to-use and it has great features for brand promotion. Plus, you can post one word instagram captions, a...

A Quick Guide to Snapchat Ads With 256 million daily active Snapchat users, you can’t deny the fact that this platform is powerful. For businesses looking to reach a broader audience, taking advantage of Snapchat ads is ideal. Defining Snapchat Ads Created in 2011, Snapchat wa...

Especially when you're just getting started in the LinkedIn Ads space, it can be difficult trying to navigate what's actually going to be useful for your business. For instance: is LinkedIn the right advertising platform for your efforts in the first place? This is, as usual,...

For the same reason that the old methods don't work anymore. We've innovated and overcome to create a more inclusive, customized experience for diners, and part of that is making sure a target customer makes it into the right location. But there are other reasons, too. Let's t...

Full disclosure, we’re 1000% okay with you simply copy/pasting these ideas, but you might be wondering what’s the point of posting a one word Instagram caption in the first place. For starters, Instagram photos with captions are much more likely to get engagement than those wi...

Because the difference between the two metrics is vague overall, it can be difficult to comprehend what might actually be particularly powerful about either of them or find out why there’s such a demand for impressions VS reach or vice versa. Here’s another example: Let’s say...

If you want to make the most out of your Snapchat Ads budget, (who doesn't??) you'll want to make sure you're closely following the Snapchat advertising best practices we're going to outline below. #1 Start by Defining Your Snapchat Ads Objectives What do you plan to accomplis...

Is Twitter Marketing dead? It might seem that way, but the answer is a resounding no. Despite what others think, Twitter remains relevant, especially in the collection of the most updated news. It’s also the perfect place to market for businesses that focus on blue-collar indu...

All great marketing copy aims to drive a customer to take action. Whether that means buying a particular product, signing up for a service, downloading an eBook, visiting a website, or even following your business account on social media. All these actions have the same end go...

Dentists already have a full schedule attending to patients and improving their skills. So it’s no surprise that most of you don’t have time to work on digital marketing for dentists. Perhaps you feel that your business is doing great with traditional marketing methods: word-o...

If you’re taking a deep dive into the world of hospitality digital marketing, you’ve probably got a million questions- and we want to answer them all! If you’re not ready to hop on a call with one of our experts, grab some of the most important answers below! ⬇ Marketing your...