A Quick Guide to Snapchat Ads
With 256 million daily active Snapchat users, you can’t deny the fact that this platform is powerful. For businesses looking to reach a broader audience, taking advantage of Snapchat ads is ideal.
Defining Snapchat Ads
Created in 2011, Snapchat was the first to come up with the concept of disappearing content. As an ad platform, it’s used by advertisers to target specific audiences, mostly females below 25, to raise brand awareness, drive website traffic, boost engagement, and make a sale.
Snapchat Ad Formats
Snapchat ads come in different formats, specs, and sub-formats. Now, if you want to do Snapchat ads like a pro, let’s take a deeper dive below.
#1 Snapchat Snap Ads
These ads come in video form, and they are full-screen ads that play with sound-on, viewable in the frame, and feature “swipe-up” links. If your goal is to increase website links and views, app installs, or encourage long-form video plays; this format is a perfect choice.
#2 Filter Snapchat Ads
Snapchat is big on filters because they appeal to younger audiences and create positive feelings. So if you want to be known for a positive brand image or are promoting an event or product, this can be your go-to choice!
#3 Lens Snapchat Ads
This is often referred to as the real MVP for Snapchat advertising because of its super cool effects. Lenses often include augmented reality elements and can alter the appearance of Snapchatters, making it the best ad format for memorable and interactive moments with your audience.
#4 Story Snapchat Ads
Sometimes, you need more than 3-5 seconds to send your message to your audience. In times like these, you will appreciate Story Snapchat Ads. It allows you to show your ads in rapid succession.
#5 Product Snapchat Ads
Launching a new line of product or service? It will be great to utilize this ad type by creating a catalog of ‘shoppable’ product Snapchat ads. Viewers will enjoy browsing through a collection of products in just a swipe or a click.
#6 Dynamic Snapchat Ads
Retargeting campaigns? This type is best for that! Dynamic Snapchat ads contain features that can easily redirect people to your website or a particular product or page they have visited or looked at before.
#7 Snapchat ‘Commercials’
If you’re in a country where this ad type is available, take advantage of its features. Dynamic ads can be skipped and appear for around 6 seconds. With that time, you can certainly drive users to take action or ignite their interest.
Will Snapchat Ads Work For Your Brand?
The answer is “it depends!”
Let’s start with defining who your target audience is. As mentioned, most Snapchat users are females below 25 years old. So if your products are made for this specific age group, then it’s definitely a yes!
Now let’s talk about your brand goals. If brand awareness is your main objective, you can sure give it a shot. This is especially true if you’re going for the fun and versatile brand personality. Snapchat is the perfect platform for driving creativity and excitement among the young generation. So, it’s worth the investment!
Ready, Set, Launch!
The only thing better than trying to navigate complicated Snapchat ads on your own is hiring a team of experts who can create a highly targeted campaign with sure results.
Connect with Sociallyin now, and we’ll talk about how your success can take off like a rocket!
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