Especially when you're just getting started in the LinkedIn Ads space, it can be difficult trying to navigate what's actually going to be useful for your business.
For instance: is LinkedIn the right advertising platform for your efforts in the first place?
This is, as usual, going to depend heavily on whether or not your brand resonates with the goals commonly linked to successful LinkedIn advertising, which can be as simple as asking yourself some questions like "Are you shooting for B2B sales?"
LinkedIn is a great platform to connect with business owners, marketing professionals, specialists, industry thought leaders, and the list goes on.
It's not a platform that would be a good fit for CBD advertising, or clothing advertising because it's dominated by men, the home of business professionals, and a professional platform for B2B communication, enlightenment, industry knowledge, and other business-related opportunities.
Continue reading to our recent blog on 'LinkedIn Ads'....