Tiktok is quite famous as a social media platform for Gen Z dance trends, lip syncs, and comedy skits. If you take a closer look at the app though, you’ll see how its power reaches way beyond teenagers.
In addition to its Gen Z base, the app has a growing millennial demographic encouraging big brands like ELF Cosmetics, ESPN, and Duolingo to move onto Tiktok.
Even small businesses see opportunities for engagement and sale on this popular platform. Now, if you’re ready to harness the power of high-energy, short-form videos, here’s a quick guide on how to get started with Tiktok for Business.
- Set Up Your Account
Like all other social media platforms, you’ll need an email address and a password. When setting up, be sure to get a Tiktok Business account. If you already have a personal account, just go to Manage Account on your profile and switch to a Pro Account. You can either choose Business or Creator.
During the account setup process, fill everything out: your username, profile photo, location, and most importantly, your bio. Include relevant keywords in this field to highlight your brand niche and target the right audience.
You’ll also have to identify your category and interests. This will help Tiktok choose the videos to show on your For You Page (FYP). It will also get the algorithm going with other users’ FYPs.
- Browse Through Videos First
Even if you’re a whiz at Facebook or Instagram marketing, it’s still important to get to know Tiktok For Business because this platform requires a specific social media strategy.
Start by scrolling through videos for hours. Don’t ever think you’re wasting your time doing this because it’s crucial to building your game plan. After all, it’s research!
Get familiar with the app, from the music being used as well to the filters and effects. This is also the time you play around with all the editing features and take note of the trends you want your brand to jump in.
- Create Your Own Content
When creating content for Tiktok For Business, remember one thing: authenticity.
You can skip the expensive camera equipment or lavish production because people on Tiktok are more interested in real, personal content. It’s not a place for perfect photos; it’s where you can drop pure fun and humor.
So don’t be afraid to use just an iPhone and ring light. An authentic approach will reveal your brand’s true personality better, making users feel more connected to you.
You’ll also have to be ready to create a lot of content! Since the algorithm favors regular posters, it’s best to have several videos saved on drafts, so you have a few posts ready to be shared. It also helps save time and effort in preparing the videos.
Tiktok For Business Tips and Tricks
Ready to hop on Tiktok trends? Here are a few tips to give you a headstart.
- Use the two magic ingredients: kids and pets.
You could have your company mascot dance in your Tiktok videos, or your employees’ kids do a parody of your work. - Team up with other creators.
You can use the Duets feature to engage with other creators or commission an influencer to do a brand partnership. - Answer questions with a dance cover.
Instead of just doing a dance challenge, you can make it more educational by answering a common question about your brand niche.
It’s Time To Grow Your Tiktok Presence
With a little creativity, you’ll find that Tiktok is a place of exciting opportunities for your business. Get ready to join in the craze and have some fun, or you can choose to grow your brand with a social media expert like Sociallyin.
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