Which LinkedIn Ad Type is Best For You?
When it comes to B2B marketing and sales, LinkedIn stands out as the most useful tool to ignite brand growth and boost your business.
How can your business benefit from LinkedIn Ads?
LinkedIn is not for everyone. But if you have already identified your business as one targeting B2B sales, it is definitely the perfect platform to start with.
With LinkedIn, you can connect with business owners, sales and marketing professionals, industry thought leaders, specialists, and so on.
It is where people go when they are looking for enlightenment, industry knowledge, and business or employment opportunities. If any of these purposes seem to align with the ad campaign you are running, then LinkedIn is a good fit for your brand.
LinkedIn Ad Types
So now you’re sure LinkedIn is going to work for you. The next step is finding out which LinkedIn Ad type to use to optimize your campaign. Let’s take a deep dive into each of them.
#1 Sponsored LinkedIn Content
Sponsored content is different from sponsored ads, although both go hand-in-hand. Sponsored content refers to LinkedIn posts that are promoted, essentially like a ‘boosted post’ on Facebook or Instagram.
This can be a good start for those who are still trying to get their brand noticed. Sponsored content ads appear on the social media feed of your target audience. They can be in the form of a single image, carousel, or video.
Sponsored content also makes a good choice if your ultimate goal is to increase engagement or generate leads.
#2 Direct Sponsored LinkedIn Ads
Highly targeted ad campaigns won’t show up on your page. This is what direct sponsored LinkedIn ads are for.
Here are three types of ad formats that fall under this category:
- Sponsored LinkedIn InMail
With this format, you can deliver targeted messages directly to your leads’ LinkedIn messaging and mail platform. It’s a very personal way to approach potential prospects, which is why it has a higher success rate than others, even than traditional emails.
- LinkedIn Text Ads
Although it says ‘text ads,’ you can actually include an image in this ad type. This ad appears on the top and right-hand side of LinkedIn pages. It allows you to run self-service advertising to a targeted audience. And since text and image options are limited with these ads, you’ll get a lower CPC.
- Dynamic LinkedIn Ads
Dynamic ads look exactly like LinkedIn text ads, except they work with a very personal touch. With this format, you can address the users with their names and profile pictures.
Dynamic ads appear in the following formats:
- Job Opening Ads
- Follower Ads
- Content Ads
- Company Spotlight Ads
To set up dynamic LinkedIn ads, you can get in touch with a LinkedIn representative here.
A Few Tips When Creating Your LinkedIn Ads
Ready to set up your LinkedIn ad campaign? Here are some pointers to help you.
- Keep your content short and keep the commentaries away.
- LinkedIn professionals love statistics, so include one to build trust and make a point.
- Use clear and direct CTAs.
- Customize and make your brand easily identifiable.
- Conduct an A/B test of your ad campaigns. Try out different copies, images, and CTA options to find out which works best.
Let’s Put Your LinkedIn Ads to Work!
Can’t seem to make a successful LinkedIn Ads campaign? We got you! We have managed a lot of social paid advertising campaigns, including LinkedIn, that deliver results in no time. We’re ready to increase yours too! Connect with SociallyIn today.
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