In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to...

Programmatic ad fraud broadly refers to the malicious practice of manipulating online ad campaigns through automated software, to generate revenue. Nowadays new ad platforms, trade desks and reputable walled gardens are coming into the limelight with advertisers having a posit...

In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to...

In today’s hyperactive and fast-changing world, to stay ahead, a brand must maintain its strong online presence. This can only be done by tracking brand mention on the internet. The advantage of brand mention is that it results in having a better brand reputation through engag...

Loopholes In the Google Ad Traffic Blocking Google Ad Traffic Blocking allows you to block ad traffic from specific sources. This means you can block traffic from known sources of fraudulent traffic. While this sounds great in theory, this strategy has a number of problems: –...

Your ad campaign data is probably skewed. The platforms you think are driving results may be delivering numbers, but there’s a chance they may be only delivering numbers. The reason? Ad fraud. Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoof...

It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current...

In today’s hyperactive and fast-changing world, to stay ahead, a brand must maintain its strong online presence. This can only be done by tracking brand mention on the internet. The advantage of brand mention is that it results in having a better brand reputation through engag...

In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to...

All over the world, the rising concern about data security and user privacy has led to a major transformation in the way online marketing is conducted. Regulations like GDPR rendered cookies less effective, and now the third-party cookies which are the backbone of behavioral t...

mScanIt is a comprehensive Digital Commerce Intelligence Solution in USA to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pri...

The dynamic landscape of digital advertising requires advertisers to maintain the integrity of ad campaigns. It might seem an uphill battle to optimize performance and safeguard the ad spend but proactive monitoring and fortifying their ad campaigns can protect them from menac...

Ad Fraud Prevention and Traffic Validation solution powered with AI ML based algorithms, set to do real-time monitoring of digital advertising in USA. It successfully counters the rising complexities of ad fraud such as click fraud, impression fraud, automated bot detection, b...

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connecti...

In click spamming an indefinite number of clicks are used whereas in click injection, a single click is used at the time of download. It specifically targets Android-based devices. This ad fraud starts when the user downloads or installs a new app, fraudsters get a notificatio...

Affiliate monitoring plays a critical role in detecting and preventing fraud in clickbait advertising, fake leads, and unauthorized content usage for instance. Through strong monitoring systems, brands can reduce their exposure to fraudulent activities thus protecting their in...

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, a...

Ad fraud is becoming a common nuisance due to the increasing influence of digital advertising fraud in the US. As these activities greatly impact advertisers’ monetary, analytical and reputational phase, it has become mandatory for them to take precautionary measures to safegu...

In this digital friendly ecosystem, massive usage of mobile and its apps has entirely changed the way of interaction. Be it games or booking a ride or internet banking, everything is based on apps which are funded by ads. So, ads play a vital role in making the content availab...

An AI-ML-driven brand relevancy and safety solutions for detection and management of brand hygiene with an automated process. In United states of America, contextual understanding and sentiment analysis is used for content validation. This solution offers Brand Hygiene Protect...

The United States is the largest contextual advertising market worldwide. According to Statista, in 2023, contextual advertising spending was estimated at $227.38 billion on the global level. The ad spends are expected to further beyond two folds rise by 2030 approximately $56...

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, a...

It is an advanced brand protection suit designed to safeguard your digital presence in USA. Open source intelligence provides actionable insights for risk assessment. It detects brand infringements, identifies fake social media handles copycat apps, phishing websites, etc. Sen...

Ad Fraud Prevention and Traffic Validation solution powered with AI ML based algorithms, set to do real-time monitoring of digital advertising. It successfully counters the rising complexities of ad fraud such as click fraud, impression fraud, automated bot detection, blacklis...

It is an AI-ML driven media and platform creative monitoring tool in USA. It is an automated process. Media creative monitoring too flags off any non-compliant elements of the brand’s creative across various media platforms through a full cycle pre-flight and post flight insig...

According to Statista, Ad spending in the US market is expected to reach 421 billion dollars in 2024. In 2024, with a market volume of 143 billion dollars, TV & Video Advertising is the largest market there. When compared globally, the United States will be held for the mo...

Consequently, brands that hope to succeed in the present-day market competition must keep themselves ahead of customer sentiments through rating and review analysis in USA. Ratings and reviews can provide key insight into how customers perceive a brand and identify areas in wh...

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, a...

Digital advertising has become an essential part of business marketing strategies due to the increased use of mobile devices which has led to online shopping trends among consumers. It offers marketers real-time campaign performance measurement capabilities that were not preva...

mScanIt is a comprehensive Digital Commerce Intelligence Solution to map customer behavior and monitor brand performance vis-à-vis the top competitors across the digital commerce ecosystem. It gives brands a competitive edge with a wide range of customized tools for pricing, a...