According to Statista, Ad spending in the US market is expected to reach 421 billion dollars in 2024. In 2024, with a market volume of 143 billion dollars, TV & Video Advertising is the largest market there. When compared globally, the United States will be held for the most ad spending in 2024, 421 billion dollars. 82% of the total ad expenditure is predicted to originate from digital advertising in 2029 within the Advertising market.
The projected average ad spending per capita in the TV & Video Advertising market is US $420.70 in 2024. In the United States, 87% of the revenue of the advertising market is predicted to be generated through programmatic advertising in 2029. The United States advertising market is inclining more towards personalized and targeted digital campaigns in order to track targeted customers to maximize its ROI.
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