Over time some sophisticated bots have also emerged which are hard to trace without an expert eye. To protect your ad campaigns from sophisticated bots, it is important to partner with an ad fraud detection and prevention solution provider like mFilterIt to ensure full-funnel...

The advertiser can do a manual check on the referral campaigns by closely analyzing the phone numbers, emails, and even domains. This way they can do a quick analysis of the incoming traffic and take preventative actions to protect the campaign.To ensure clean traffic and save...

To validate traffic on your web campaigns, it is essential to partner with an ad fraud detection & prevention solution like mFilterIt. We use sets of algorithms and capabilities of AI, ML, and data science to detect invalid traffic sources. Further, to protect your ad camp...

To ensure that the consumers and brand image are not impacted due to reseller abuse, the retailers must partner with a holistic ad traffic validation solution. The traffic verification suite must be capable of not only weeding out invalid traffic but also reducing the friction...

Blacklisting certain keywords to ensure the ads are not displayed next to illicit content is one of the common ways to deal with such issues. However, it is not enough to ensure the safety of ads. One of the loopholes of keyword blacklisting is that it assumes that the platfor...

Click injection is a sophisticated form of mobile ad fraud that is used to manipulate app installs. It is a technique where a malicious app or a spoofed SDK in a user’s device fires an ad click between the duration of a genuine app download till it’s first open. The genuine pu...

Click spamming is a relatively primitive way to commit ad fraud. As the name suggests, click spamming is the act of generating a large number of fake clicks on an ad. This type of fraud mostly takes place on mobile apps but isn’t limited to them. In some cases, click spamming...

Cookieless marketing is the term used for the various methods wherein brands can target their audiences without using third-party cookies. Cookieless digital marketing will be the new normal going forward as most web browsers have either already phased out or are going to elim...

mFilterIt’s DCB fraud solution offers a solution that helps brands across the globe to separate real users from bots/malware through our AI, ML, and data science. The solution validates the incoming traffic in real-time and safeguards brands at every step of the journey. It is...

Whether the advertisers go ahead with data clean room or contextual advertising, the key to digital growth in 2023 will be gaining efficiency with data transparency. Marketers have to move towards using advanced AI-powered tools to validate the ad traffic and get rid of invali...

Beyond hacking the user accounts and stealing the referral benefits, the easiest way for fraudsters to extract money is through click fraud. The gaming advertisers invest huge budgets to bring new gamers to their platform. However, these digital ads are under the constant rada...

In the digital advertising ecosystem, fraudsters are sitting behind the cloak to do the same with your ad spending with domain spoofing. It is one of the common forms of scams committed by fraudsters. However, it not only manipulates your digital ad campaign data and drains an...

Behind all the pros of digital advertising, a manipulated truth is that marketers are unaware of who is coming to see their ad campaigns. However, just when the marketers were ready to combat ad fraud, cybercriminals expanded their fraud zone with sophisticated bots. Unlike th...

One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe or simply scanning weather information for your weekend gateway. Before realization hits you, you’ve clicked on a headline that says, “Here’s how you can make $1000 every week”...

Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form submissions to acquire personal details for callbacks and address lead inquiries. In marketing terminology, Single form submission is called a ‘punch-in. Brand...

There's no denying that millennials and genz's of today prefer communicating via social media, texts, email than talking on the phone. This is now becoming pervasive across users of all ages, especially in the COVID-19 era. Phones today are no longer just a smartphone, but it...

Celebrities have their own lives. They have their own thought process, value systems, and opinions which at times could go against the positioning of a brand they are endorsing. Also, celebrities are high-interest people, and any action or posture they take, especially after t...

Ad fraud is seen from a very myopic and transactional view by the entire ecosystem. Due to this insensitive nature of advertisers and publishers, an ordinary user of the service or application suffers. As per media reports, the latest buzz of the app world is Gleeden, a French...

Celebrities have their own lives. They have their own thought process, value systems, and opinions which at times could go against the positioning of a brand they are endorsing. Also, celebrities are high-interest people, and any action or posture they take, especially after t...

Ad fraud is just like bad fat in the body. It unnecessarily makes things look ‘healthy’. At the same time, it results in other lifestyle diseases just like obesity. To manage it and make sporty campaigns, here is a quick guide from mFilterIt based on excerpts of best practices...