In this digital friendly ecosystem, massive usage of mobile and its apps has entirely changed the way of interaction. Be it games or booking a ride or internet banking, everything is based on apps which are funded by ads. So, ads play a vital role in making the content available to each and everyone. But the biggest threat to the contents which is supported by ads is ad-fraud.
Mobile Ad fraud in App Ecosystem in the US
Last year, according to Statista, The US market ranked third in mobile ad fraud with the estimated value of approximately 1.20 billion dollars. The most affected market was European which estimated to the loss approx. 2.05 billion dollars followed by Asia pacific market with app frauds estimated up to 1.5 billion dollars. This app fraud included CPI i.e. Cost-per-install fraud.
Read more about Mobile ad fraud: Frauds leading to fake app install in USA
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