Affiliate marketing presents a lucrative opportunity for brands and publishers alike. That’s perhaps why the industry has grown at such an incredible pace, being valued at $17 billion, according to an affiliate marketing survey. In a survey, 20% of marketers reported sales thr...

Brand marketing has evolved with time. In the past, it was more of contextual targeting that was focused on spending the ad budget in purchasing the ad spaces with the relevant sites only. However, the landscape changed with programmatic advertising. The advertiser started los...

Managed by human-run fraud organizations, click farms exploit large numbers of low-wage workers from developing countries. The job of these workers demands clicking not on a few but thousands of online paid ads, social media posts, or PPC ads. Workers in click farms click on a...

Managed by human-run fraud organizations, click farms exploit large numbers of low-wage workers from developing countries. The job of these workers demands clicking not on a few but thousands of online paid ads, social media posts, or PPC ads. Workers in click farms click on a...

Originality or uniqueness is one of the contributing factors in forming brand identity. Consumers resonate with brands and foster relationships based on this. Any person stealing a brand&asset, such as an app, puts the brand&reputation at stake and diminishes credibili...

During the first install session, fraudsters hijack ‘install broadcasts’ using bots/malware, and inject clicks for misattribution with the MMP. This fraud is commonly called click injection and is the most hated fraud by brands/advertisers. It diminishes click integrity and de...

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connecti...

Managed by human-run fraud organizations, click farms exploit large numbers of low-wage workers from developing countries. The job of these workers demands clicking not on a few but thousands of online paid ads, social media posts, or PPC ads. Workers in click farms click on a...

Like always, new technological developments continue revolutionizing the way we conduct business online. However, at the same time, growing concerns around privacy and the subsequent moves by tech giants to address said concerns are also influencing how online businesses reach...

Ad Fraud is a term that has shaken the entire digital advertising ecosystem in the past decade. Every year, fraudsters are becoming sophisticated and smart in stealing revenue from advertisers. Whether it’s advertisers, publishers, or ad networks, no one is safe from the threa...

Imagine strolling through a desert, thirsty for genuine leads and conversions. Suddenly, an oasis appears—a multitude of clicks, installs, and engagements. It seems like your marketing efforts are paying off, but is this mirage too good to be true? There are masterminds in the...

Delivery time is the time to deliver an order after placing the order. It is measured in days or business days. Delivery time depends upon lots of factors such as the delivery method chosen by the customers, location of seller and buyer, and many other factors. Most e-commerce...

PPC protect is a program designed to protect and monitor client’s PPC campaigns against a number of things such as bots’ traffic. Basically, it analyses every click based on various parameters, to accurately determine whether the click is legitimate or fraudulent. It helps in...

Bot traffic refers to artificial traffic coming from automated software’s that can be launched on websites and social media handles. It is also referred to as non-human traffic. Bot traffic can be both good and bad in the digital marketing ecosystem. There are good bots like t...

In an era of one-click marketing where the goal is to garner response through a direct reply or clicking on a link to complete the survey and take home a coupon, fraudsters use it to their advantage using the same technique. Thus, the SMS threat landscape expands as users clic...

The continents with the highest gaming app adoption include North America, Europe, and the Asia Pacific. A NASSCOM study estimated that the potential of the Indian mobile gaming market would reach 628 million users in 2020. The key competitors in the mobile gaming market inclu...

With the rapid growth in the mobile app ecosystem, the number of fraudulent activities is also increasing at the speed of lightning. From the installs to events, the fraudsters have become smart enough to tamper with these metrics and steal the advertiser’s money. One of the c...

Ad fraud takes many forms, and device spoofing is one of the most common ones. Spoofing allows fraudsters to hide behind a veil and carry out fraudulent activities. Unfortunately, because of the lack of awareness and ability to detect device spoofing, advertisers lose millions...

Many advertisers moved to KPIs and goals-based campaigns to better align their spending with their revenue. E.g., CPR (Pay per Registration), 30% installs should lead to registrations, or 20% installs should lead to wallet top-ups, etc. The aim: Aligning the advertising costs...

Brand safety is important to every single stakeholder involved in the advertising supply chain. Starting from the ad networks to the publishers, it is important to do their part in maintaining brand safety to ensure that their customers, the advertisers, continue trusting them...

While online fraud perhaps started with email spamming, it has come a long way. Today, ad fraud takes many forms, and it costs digital advertisers several billion dollars. The lure of making quick money has motivated modern fraudsters to employ sophisticated techniques to comm...

One minute you’re deeply engrossed reading a dense political explainer on rumblings across the globe or simply scanning weather information for your weekend gateway. Before realization hits you, you’ve clicked on a headline that says, “Here’s how you can make $1000 every week”...

Brands run lead-generation campaigns to get people interested in their products/services. They often incorporate form submissions to acquire personal details for callbacks and address lead inquiries. In marketing terminology, Single form submission is called a ‘punch-in. Brand...

Due to less fraud reporting by MMPs, the advertisers remain in the dark regarding the actual fraud numbers. This further affects the performance of the ad campaigns, and the advertisers end up losing money twice to invalid traffic. First, they lose money to the invalid traffic...

While ad platforms are getting better at detecting such fraud, fraudsters are also coming up with more innovative, hard-to-detect ways to commit fraud. These days, fraudsters employ a variety of sophisticated techniques to fool advertisers.Even modern ad fraud bots have become...

Click integrity is a pre-attribution check that helps block the invalid clicks before they reach the MMPs, leading to bad installs. It also helps to reduce unnecessary click load on the Attribution Platform, thereby reducing the costs on Attribution Platform spending by Advert...

In pixel stuffing ad fraud, the fraudsters place 1x1 pixels around the website as placements for ad creatives. These pixels remain invisible to the visitor when the page loads, but it is considered “impressions served” for the ad networks.A viewable impression is a standard me...

The bad bots imitate the behavior of a legitimate user and make it harder to detect and prevent. They are used by fraudsters to commit ad fraud by misusing and attacking websites, APIs, and mobile apps. Some of the malicious activities performed by the bad bots are web scrapin...

Bot traffic is non-human automated traffic that visits a website and mobile app. While there are good bots like search engines and AI-based assistants that are required to make the work smoother. However, there is also a wide range of bad bots which are malicious and are used...

The fraudsters often claim to be bankers, insurance agents, government officials, and firm executives and approach consumers over the phone or social media for information. They approach the customers and win their trust by disclosing basic information like name, date of birth...