In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to...

Loopholes In the Google Ad Traffic Blocking Google Ad Traffic Blocking allows you to block ad traffic from specific sources. This means you can block traffic from known sources of fraudulent traffic. While this sounds great in theory, this strategy has a number of problems: –...

It is clear that despite the changes in privacy laws and the decline of cookies, programmatic advertising is here to stay. However, for marketers who want to keep reaping the benefits of this amazing advertising technology, it has become imperative to keep up with the current...

In 2022, advertising spending that was wasted due to invalid traffic was $54.63 billion on the global level. The Statista projected that by 2027, the spending would reach $870.85 billion. Click Spam and Fake Attribution are all instances of click Fraud, and they contribute to...

Ad Fraud Prevention and Traffic Validation solution powered with AI ML based algorithms, set to do real-time monitoring of digital advertising in USA. It successfully counters the rising complexities of ad fraud such as click fraud, impression fraud, automated bot detection, b...

India has witnessed an exponential rise in smartphone usage, internet penetration, which has furthered the growth of the Indian Digital Advertising ecosystem. Studies estimate that there were 624 million Internet users in India by January 2021 and the number of mobile connecti...

In the vast world of online advertising, there's a lot going on behind the scenes, and one thing that often confuses people is whether ad exchanges are trustworthy. Today, let's dive into the world of ad exchanges and figure out if they're genuine or if there's some trickery i...