Branding is critical in enabling brands to differentiate themselves and build long-lasting relationships with customers. Successful branding campaigns increase sales and encourage consumer loyalty. This blog will elaborate on several campaigns to enlighten newcomers about powe...

In the fast-moving and highly interconnected world, media remains one of the primary agents in crisis communication. Media professionals are the frontline people responsible for issuing accurate and helpful information to the public during emergencies. The media remains a tool...

The journalism and mass communication course after the 12th will be the foundation of your career. Right choice is very crucial for this. Here is the guide through which you will be making an informed choice. Understanding Mass Communication Courses Mass communication is a vas...

With rapid advancements in today's digital world, media has changed with its scope from newspapers to television. It has taken on a powerful role in influencing societies and disseminating knowledge around the world. The media professional must master the skills to survive wit...

The advertisement landscape is changing overnight with technology intervention and consumer behaviour. These changes are essential for BBA Advertising students in branding and advertising to gain them as future-ready professionals. Let us explore the emerging trends reshaping...

The media industry is an evolving space requiring professionals with creativity and technological expertise. Pursuing a BBA in Media Management equips students with these essential skills. It prepares them for a successful career in the media and communication sector. Let’s ex...

Mass communication is one of the most dynamic and evolving fields in the fast-paced, media-driven world. Since you are a student pursuing a journalism and mass communication course after the 12th, developing your skills and keeping pace with industry trends is always necessary...

The city, popularly called the "Oxford of the East," happens to be the same where tradition and modernity might seem to walk hand in hand in the entire scenario. It provides an energetic educational landscape and cultural dynamism, making it a leading destination for those pur...

Staying relevant in today's fast-moving business is the key to staying ahead. One way to do this is through rebranding: altering or even updating your brand's identity to reflect new goals, strategies, or market realities. But when should we rebrand, why, and how? Let's look a...

The entertainment business is always developing, and data analytics has emerged as a major changer in determining its future. Data analytics has become a vital tool for industry experts, allowing them to anticipate box office performance, assess audience preferences, and give...

Journalism and mass communication have transformed significantly in the near past, fueled by technological advances, audience interest, and improvements in digital frontiers. The discipline has become complex and interwoven with the technological aspects of the subject today....

Branding and advertising have always been dynamic fields, constantly evolving to keep up with the changing tastes and preferences of consumers. Hence, when pursuing a BBA in media management, you’ll be exposed to a variety of modern techniques and trends that are shaping the i...

Artificial intelligence has rapidly transformed businesses and people's daily interactions. The media business, which includes journalism, entertainment, advertising, and broadcasting, has taken note of this revolutionary force. Given that AI continues to penetrate every part...

Obtaining a BA in Mass Communication might be the initial step toward high-level success in the communications field. However, this degree must be combined with a robust skill set. There are particular strengths you should begin developing right now to differentiate yourself f...

In this thriving journalism business, print journalism plays a important role as a foundation for the media industry. Print journalism includes a variety of textual media, such as newspapers and magazines, which are crucial in engaging readers worldwide. BBA in Media and Commu...

From a democratic standpoint, the profession of journalism is vital. This is a career path that many recent graduates in mass media choose. The candidates are ignorant of one crucial detail, though. There are various forms of journalism. Becoming an anchor on a news channel is...

India has entered an era where people are educated and independent to make decisions. All this is possible due to financial and media literacy. Indians know how to separate misinformation from facts and form an educated opinion. There are several points of view and stories tha...

Advertising has been a very creative and aspirational profession for decades. Many aspiring advertisers are hardcore people who work on tight deadlines. They work daily and sometimes even at night to fulfil project requirements. However, that’s the fun part. They get to work o...

Journalism and mass communication are popular career choices after the 12th standard. Many art students prefer having a career in this field above anything else. They want to choose the right journalism and mass communication course after the 12th to pursue their career. It is...

Journalism is an essential profession from a democratic perspective. Many mass media graduates also seek this profession. However, the aspirants don’t know one important thing. Journalism is not only of one type. You don’t just become an anchor on a news channel. There are hun...

The advertising industry is an evolving field. Many talented professionals are part of this industry. They have made their mark on the industry and continue to do so. There are many career paths available in the advertising industry. You can join this industry after completing...

Media and journalism have always been at the forefront of social change. They uncover hidden stories and become the voice of the unheard. They also convey messages from one side of the world to another. Thus, the world has become a more connected place due to media channels. H...

Are you ready to change your world with your knowledge and skills? Many young and passionate people have the fire to make a positive impact. They want to contribute to the betterment of the world. There are various pathways you can take for this venture. However, one of the be...

Have you ever seen the series Mad Men? It features an advertising company. The CEO battles his professional setbacks along with his turbulent personal life. The series is very entertaining and perfect for a good weekend watch. However, there are more lessons you can take from...

Imagine going back in time and exploring the local bazaar. You would see all the seasonal fruits and vegetables and more household articles. Further down the lane, there would be a town square. You will get all the news updates about the town there. Now, it is obvious which pl...

Mass media courses are a popular career choice for many creative students. Candidates who want to let their creativity flow freely often choose enriching mass media courses in Pune. They want to learn the ropes of the industry to express their thoughts. If you are interested i...

The demand for media and communication specialists has grown rapidly in recent times. There is a larger demand for qualified people who can handle the complicated world of media. These include everything from PR, advertising, and news agencies. Choosing the perfect course of s...

India is rapidly growing in terms of Media and Communication. In recent years, the digitalization of content creation and consumption has revolutionized the country's media industry, and India is at the top in providing a future in media. In this ever-evolving landscape, SCMC...

Pune stands out as a beacon of academic excellence, offering a myriad of educational opportunities across various fields. Among these, the city is particularly noted for its robust programs in mass media, which are designed to equip students with the necessary skills and knowl...

In the ever-changing media landscape of today, there is an increasing need for specialized education in media management and advertising. Pune, a city renowned for its educational institutions, is home to one of the premier institutes that offers comprehensive BBA programs tai...