Have you ever seen the series Mad Men? It features an advertising company. The CEO battles his professional setbacks along with his turbulent personal life. The series is very entertaining and perfect for a good weekend watch. However, there are more lessons you can take from the series than just comedy.
It tells valuable lessons about advertising. The highly volatile nature of the advertising industry is the perfect training ground for a creative mind. You are expected to not just write engaging stuff but also to drive sales. Your advertisement must not be another dusty billboard. It should stand apart from the thousands of billboards in the country. Moreover, advertising has also expanded to other mediums. You will learn all about it in a BBA in advertising degree.
Fueling Your Creativity
Advertising is all about excellent storytelling in a few words. Video commercials allow a more enhanced storytelling experience. However, a print ad needs something else. You must know how to weave the words into an offering that is both engaging and informative to read. Before proceeding with an ad copy, you must also understand the consumer’s psychology.
Specialisation Spotlight
Advertising and PR have many sub-specialisations. A BBA in media management has core specialisations in social media marketing, PR, digital marketing, and brand management. You will need to choose a specialisation based on your interests and goals. Moreover, you must develop skills that allow you to adapt to different advertising styles. It is important to keep up with future breakthroughs.
Launching Your Advertising Career
You will have media companies and ad agencies conducting placement drives at your college. There might be around 60 candidates from whom they must choose. However, you should stand out from the crowd and show your uniqueness. An excellent portfolio will readily get you many opportunities. You must also be confident in your resume and interview.
Creative Minds Who Paved the Way
A BBA in branding and advertising will pave the way for a bright future. There are many legends in advertising that you can idolise. David Ogilvy is one of them. Even though he wasn’t from an advertising background, he learnt the tricks to succeed in this field. There are also other advertisers like Neil Patel and Leo Burnett.
The Future of Advertising
Many revolutionary things are happening in the advertising world. AI is taking over copywriting and graphic design. You must learn these techniques to stay ahead of the curve. Secondly, consumers are also becoming more sustainable in their purchasing decisions. Thus, you need to study these trends.
Don't just binge-watch Mad Men; become a part of the advertising revolution! A BBA in Advertising equips you with the skills to tell captivating stories, craft viral campaigns, and build a brand. Unleash your creativity, land your dream job, and become the advertising guru of tomorrow!