India has entered an era where people are educated and independent to make decisions. All this is possible due to financial and media literacy. Indians know how to separate misinformation from facts and form an educated opinion. There are several points of view and stories that legacy media houses covered. However, new media houses are filling the gaps in information that old houses couldn’t cover. New media channels have entered the space and are targeting a new audience. You will learn about their strategies in a BBA in Media Management degree. Meanwhile, let’s look at the current scenario of media entrepreneurship.
The Rise of New Media Houses
These media channels are fulfilling the informational needs of millennials and GenZ. They bring out real stories and detailed narratives of important events. These channels also use strong and effective words to put across their points. Although many have been accused of being biased, we see many biases in traditional media channels.
Quint
The Quint offers a unique perspective of issues that matter to young India. It also has a YouTube channel that explores stories from the remote parts of India. The rawness of the Quint’s content appeals to many truth-seekers of our country. However, there have been several accusations of misinformation on the media channel, it still has a lot of valuable content to offer.
Scroll
The Scroll focuses more on investigative journalism. The journalists at Scroll use their resources and knowledge to scrutinise important matters like the budget and social issues. Scroll has a subscription-based model for special articles.
Mint
The Mint specialises in business news and financial analysis. Its special department researches these topics and presents its opinions to the public. Mint partners with Hindustan Times Media. It plays a significant role in shaping the country's economic discourse.
OpIndia
This media house presents a right-wing perspective on social issues. It is specifically known for its fiery articles and passionate take on social justice matters. Although it is a small media house, it has a huge impact on the country's political discourse.
Other notable new media houses
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The Wire: It offers a left-wing narrative on the country's trending political issues.
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Newslaundry: This media house aims to present polarising opinions about the political matters of our country.
Challenges and Opportunities
The biggest challenge these media houses face is competition from other media houses. A simple BBA in Advertising graduate must inculcate more skills to overcome these challenges. You need to understand that basic people-pleasing skills won’t work here and true stories holds more weight.
The rise of new media houses in India has revolutionised the media industry. These channels offer unique perspectives and fill the gaps left by traditional media. Despite challenges like competition and monetisation, the opportunities for growth in media entrepreneurship in India remain abundant. You can also explore a BBA in Branding and Advertising to work in a different aspect of media management- public relations.