Advertising has been a very creative and aspirational profession for decades. Many aspiring advertisers are hardcore people who work on tight deadlines. They work daily and sometimes even at night to fulfil project requirements. However, that’s the fun part. They get to work on quirky and creative projects, which might be lacking in other professions. An ad agency is also a fun place to work. It has all sorts of people who work together (with some banter) to promote their client’s products. You can also enter advertising with a BA in Mass Communication.
Traditional Advertising Roles
Here are the generic advertising roles in agencies. These roles are evergreen, and you can always enter them with your flair for creativity. However, you should also have good communication skills for these roles.
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Account Executive: These people handle client relations and communicate on the company’s behalf.
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Art Director: All designers work under an art director who manages the creative output.
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Copywriter: They write copy for ads and videos for a specific type of target audience.
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Media Planner: They select the best media channels for advertising.
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Production Manager: Video producers manage the production budget and process to create engaging content.
Digital Advertising Roles
Digital marketing is on the rise. The social media generation is trusting companies that invest in ads. Therefore, there are many roles in digital marketing related to advertising.
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Digital Account Manager: They are responsible for optimising the campaign performance.
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Social Media Manager: They create engaging social media content for a client’s followers.
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Search Engine Marketing Specialist: SEO and PPC executives fall under this category. They rank a website higher in the search results.
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Content Marketing Specialist: They create valuable long-form content for the target audience.
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Data Analyst: They analyse the marketing data to identify new trends.
Emerging Advertising Roles
Various new roles are also emerging in the mass communications industry. New technologies are contributing to this trend. You can also pursue these roles after graduating with a BBA in Media Management.
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Influencer Marketing: Your job would be to find the right influencers for product promotion.
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VR/AR Specialist: You will use technology to create immersive experiences.
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Programmatic Advertiser: You will use automation in your marketing efforts.
The advertising industry offers many exciting career opportunities. There is something for everyone here. You will also build a successful career in advertising by acquiring the necessary skills. Therefore, join the best institute for mass communication in India that will train you in all the skills a good advertiser must possess. You should choose SCMC, Pune, to become the best advertising executive in India.