n the latest digital age, advertising technology has reached a far higher stage, especially as far as advertising, marketing, and income techniques are nicely designed and effective. Among them, TV marketing and online advertising and marketing programs and programming package...

Private Marketplace (PMP) is the handiest digital advertising and marketing platform that offers a controlled and unique place for transactions between immoderately excellent publishers and decided-upon advertisers. This exclusivity is in stark contrast to extra-nimble open ex...

In the ever-evolving landscape of digital advertising, two methodologies have emerged as key players in maximizing ad revenue: Header Bidding and Real-Time Bidding (RTB). These technologies revolutionized the way publishers sell their ad inventory, offering more transparency,...

Server-side header bidding represents a paradigm shift in the world of digital advertising, offering publishers greater transparency, efficiency, and revenue potential. By moving the auction process to a server-side environment, publishers can reduce latency, increase competit...

Programmatic advertising has emerged as a game-changer in the realm of digital marketing. This automated process of buying and selling ad space allows marketers to target specific audiences with precision, optimizing their campaigns in real time for maximum effectiveness. By l...

Online audio advertising encompasses any form of advertisement that is delivered through audio channels on the internet. This includes audio ads on streaming platforms like Spotify, Pandora, and SoundCloud, as well as ads embedded within podcasts and other digital audio conten...

Innovations in-app advertising have transformed the way brands engage with consumers, offering unprecedented opportunities to maximize reach and ROI. By leveraging white-label advertising platforms, mobile video advertising, and programmatic TV advertising, marketers can creat...

In today's digitally driven world, advertising has evolved dramatically, with Connected TV (CTV) emerging as a powerful platform for marketers to reach their target audiences. With the rise of streaming services and smart TVs, consumers now have more control over their viewing...

In the dynamic realm of digital marketing, online audio advertising has emerged as a powerful medium for connecting with audiences uniquely and engagingly. Crafting compelling messages that resonate with listeners requires a blend of artistry and scientific precision. In this...

In the ever-evolving landscape of digital marketing, the convergence of mobile video advertising and apps has emerged as a powerhouse for marketers seeking effective and engaging strategies. As users increasingly turn to mobile devices for entertainment and information, combin...

As Connected TV advertising continues to reshape the digital advertising landscape, understanding and optimizing key performance indicators is essential for success. Advertisers leveraging CTV advertising platforms, exploring white-label marketing solutions, and seizing opport...

In the dynamic realm of digital advertising, staying ahead of the competition requires innovative strategies that maximize both revenue and control. One such strategy gaining prominence is the use of private marketplaces (PMPs) within the broader ad marketplace landscape. In t...

In the ever-expanding world of mobile applications, successful in-app monetization is a critical aspect for app developers and businesses. As the app market becomes increasingly competitive, finding effective strategies to generate revenue while maintaining a positive user exp...

In the fast-paced world of digital marketing, staying ahead of the curve is crucial for businesses aiming to maximize their online presence and reach their target audience effectively. One of the game-changing technologies reshaping the landscape is programmatic advertising, w...

The future of video advertising is characterized by innovation, adaptability, and a relentless pursuit of enhanced user experiences. Demand Side Platforms, the nuanced approaches of header bidding and RTB, and the dynamic strategies employed by video ad publishers collectively...

In the ever-evolving landscape of digital advertising, the seamless integration of Publisher Ad Servers and Monetization Platforms, coupled with the transformative power of server-side header bidding, represents a paradigm shift for publishers. This synergistic approach empowe...

Connected TV advertising platforms, fueled by programmatic advertising white label solutions, audio advertisements, and sophisticated video advertising platforms, represent the cutting edge of digital advertising. As the world continues to embrace streaming services and on-dem...

Mastering programmatic TV is no longer a luxury but a necessity for advertisers looking to stay ahead in a rapidly changing landscape. By incorporating white label display advertising, online audio advertising, and collaborating with advertising technology companies, marketers...

Mastering programmatic TV is a strategic imperative for businesses seeking to stay ahead in the competitive landscape of advertising. The integration of white label advertising platforms, mobile video advertising, and apps advertising empowers advertisers to create targeted an...

In the dynamic landscape of digital marketing, connected TV advertising has become a game-changer, offering businesses a unique opportunity to engage audiences in the comfort of their homes. White-label marketing solutions further empower businesses by providing a customizable...

While traditional advertising methods still have their place in brand building and awareness, programmatic advertising has become an essential component of modern advertising strategies. As the advertising landscape continues to evolve, businesses must stay informed and adapt...

The choice between a white label ad exchange and a standard solution ultimately depends on your unique advertising needs and priorities. A white label ad exchange provides unparalleled customization and branding opportunities, offering control, autonomy, and scalability. On th...

Programmatic advertising has transformed the way businesses connect with their target audiences, but the quality and effectiveness of ad creatives play a pivotal role in the success of any advertising campaign. By understanding your audience, leveraging data-driven insights, c...

Gamoshi's focus has always been on providing a strong technological infrastructure to our partners, enabling them to engage in programmatic activity successfully. Part and parcel of providing a powerful infrastructure to our partners are our constant efforts to improve our das...

Every programmatic technology business needs to be rooted in a robust technology to promote the interests of clients, publishers, and advertisers alike. At Gamoshi, we chose to use Amazon Kinesis, Amazon Redshift, and Upsolver to manage and organize the vast amounts of data in...

We are thrilled to announce a game-changing evolution of our Programmatic Private Marketplace solution, pioneering innovation in the ad tech and mar tech landscape. Our commitment to continuously enhancing our customers' experience has led to the introduction of an exciting ne...

Manage your direct campaigns in your own Programmatic Private Marketplace. Control your Audiences and Data to achieve the best results. Source URL : https://www.gamoshi.com/post/gamoshi-new-advanced-feature-direct-campaigns-in-programmatic-auctions

Gamoshi offers advertisers and publishers to create their Private Programmatic Marketplace connecting curated relevant traffic and campaigns. This connection is powered by cutting-edge technology: In the fast-paced and ever-changing world of digital advertising, connecting wit...

Connected TV (CTV) blends the realms of traditional television and digital media, giving viewers on-demand content over the internet. As more viewers lean towards CTV, advertisers need precision in targeting. Programmatic advertising and direct campaigns come into the frame, o...