Private Marketplace (PMP) is the handiest digital advertising and marketing platform that offers a controlled and unique place for transactions between immoderately excellent publishers and decided-upon advertisers. This exclusivity is in stark contrast to extra-nimble open ex...

In today's digitally driven world, advertising has evolved dramatically, with Connected TV (CTV) emerging as a powerful platform for marketers to reach their target audiences. With the rise of streaming services and smart TVs, consumers now have more control over their viewing...

In the dynamic realm of digital advertising, staying ahead of the competition requires innovative strategies that maximize both revenue and control. One such strategy gaining prominence is the use of private marketplaces (PMPs) within the broader ad marketplace landscape. In t...