In the ever-evolving landscape of digital advertising, two methodologies have emerged as key players in maximizing ad revenue: Header Bidding and Real-Time Bidding (RTB). These technologies revolutionized the way publishers sell their ad inventory, offering more transparency,...

The future of video advertising is characterized by innovation, adaptability, and a relentless pursuit of enhanced user experiences. Demand Side Platforms, the nuanced approaches of header bidding and RTB, and the dynamic strategies employed by video ad publishers collectively...