Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of ‘experience’ and ‘delight’ has always been the customer, seldom, the employee. This changed, to an extent, in the early 2000s when businesses began pursuing ‘employee...

The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team is the custodian of the corporate brand. But when the two become inevitably linked in the realm of Employer Branding, who takes charge? The core of yo...

This takes a leaf out of the classical brand association approach. For long brands have ridden on the fame and glory of sport stars, film stars. Yet others use the reputation of their customers and clients to build their credibility. ‘We work with many top Fortune 500 companie...

An “Apple” video positioning the company as a place to work was being discussed on one of the LinkedIn groups a while ago. For a moment the members seemed to have forgotten that was a recruitment ad as comments were abundantly eulogizing the company products; in other words, t...

A theme that was bandied around during one’s management education, the campaign trio uses simplicity in its communication style; viewers are sure to ‘get it.’ One of the reasons it is a breath of fresh air in an Employer Branding space that tends to be loaded with messaging ar...

Employer brand workshop - We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation. But as the story unfolded, the pieces fell into place. Seek a little patience while we sketch the landscape for you. TK Foods Inc. (a...

Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms. The game remains the same – play the slot machine on campus, or spread the love with inhabitants of the company. It’s the ammunition that’s changed.

In the umpteen conversations we have had with businessmen, with many, one thing stands out. For them, brand building is inconsequential to business success. Who then are these people, who refrain from entertaining us as we attempt to woo them with the dream of creating a formi...

A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the employer brand is presently vested in a diverse set of functions ranging from HR to Marketing, Communications to the Executive team”. The study validates somet...

A familiar setting for Carpediem – The branding consultancy in india– warming up in the board-room of a client company in anticipation of the Management Committee trooping in. The agenda: a first glimpse of the Employer Brand identity we’ve painstakingly crafted.

Employer brand audits - Here is a story that is unfolding as we play reporter. Late last year we were called into a conversation that ran somewhat like this. Big Bananas Inc. (the name is fictitious), owned by a dominant conglomerate was on the block. Two suitors came shopping...

Carpediem is one of the top branding agency in india. A perk of consulting is that you get to be the Marketing Head for diverse brands. The greatest thrill is in distilling the vision of the brand creator. What follows is an ever creative and painstaking endeavour of nurturing...

Customer experience design in bangalore - Enter CX. Brands will increasingly be differentiated through experiences that are memorable, meaningful and personal. Delivering exceptional experiences is a great pivot on which to galvanise every part of the company. It’s definitely...

Organisation shaping consultancy - Like sculptors, we chisel and mould our client organizations so they are congruent with the vision and the brand. Our HR practice “zooms out” to design organizations for the future, mould culture, coach CXO’s and align people with the grand v...