Employer brand workshop - We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation. But as the story unfolded, the pieces fell into place. Seek a little patience while we sketch the landscape for you. TK Foods Inc. (all names are fictitious) had decided to sell their business in India (TK Baby Feed). They had their reasons for wanting to consolidate their global footprint. The buyer was a company called Floyd Transformers Ltd. Floyd was looking at sector diversification and the foods business seemed like a good bet. One last data point and an important one – TK Baby Feed would cease to be called by its existing name and would be rechristened Floyd Baby Feed. Phew!
