Employer brand audits - Here is a story that is unfolding as we play reporter. Late last year we were called into a conversation that ran somewhat like this. Big Bananas Inc. (the name is fictitious), owned by a dominant conglomerate was on the block. Two suitors came shopping and collectively took a significant stake in Big Bananas. One a private equity investor and the other a global player in the fresh fruits business. Interestingly, neither of the buyers wanted to run the company, they were comfortable being financial investors … so we heard!. Big Bananas had hitherto relied on the parent group and its equity as an employer to draw high calibre talent at a management level. Many high potentials of the group travelled through Big Bananas as a part of their growth path and made noteworthy contributions during the stint.
